In my previous post I wrote my first 13 tips that can help you increase traffic on your site. These were tried out and tested ideas that I got from your feedback and worked for me personally as well.
However, since finishing that article I have been thinking and getting comments about using other techniques and ideas, so I decided to collect them and make a second part on “How to increase traffic on your website?“. I hope you will like and find these also useful.
Most of these tips focus on possible websites where you can share your site and help with it for other people.
- Make your business page through your profile and not a completely separate account as this way you can reach all your friends immediately.
- Don’t think about creating an additional personal profile for your business, as this is against Facebook rules and you can easily be banned and lose everything that was connected to both of your profiles.
- Add both a cover and profile photo with the image of your brand or anything that you feel related.
- Add your website URL to your cover and profile photo’s description:
- Find groups and pages that are related to your niche and help people by answering and including a RELEVANT page from your blog posts.
- Don’t join all the groups that you find because you can easily get banned from joining and posting or even simply commenting. This is a very typical and common mistake.
Getting followers has to be your most important task here. Here are some tips how you can do it:
- Share your Twitter account on Facebook, and any other social media platform that you use.
- Include a Twitter follow button in all your articles.
- Sign your e-mail with an automated Twitter link in your signature.
- Make it visible on every online site that you visit or use.
- Ask people to follow you in your blog posts.
- Do not follow everyone you find, it does not make (too much) sense. Instead, find people within your niche who are talking about products and ideas that are connected to your blog.
For instance, if you write about healthcare, write “healthcare” or any similar phrase in the search bar on the top, then click on “People” and you can start following them. Hopefully, most people will follow you in return.
- You can also try to find problems that your blog can be an answer to. E.g. “How to stop migraines”.
- You can start following about two hundred people a day. It is not as much as it sounds once you start using it.
- Make sure to check quickly the person’s profile before you follow, as many people will not follow you back as they only want to have followers or they are not interested in anyone else’s tweets. You can do this by having a look at the number of followers they have and the number they are following.
Instagram has more than a billion users, so you might want to take this platform seriously for your business. The highest number of interactions among followers also takes place here (ten times more than on Facebook).
- Think first and use relevant hashtags.
- Check who and from where follow and like your posts to get a clear picture who read your posts in order to create even more engaging posts for them or to attract people who you target.
- Check Instagram Insights regularly to get to know your followers.
- How many times have they viewed your site?
- What do they follow?
- How often do people watch your videos?
- How many of them have saved your posts?…
- Choose nice pictures as this is your biggest chance here to get followers – and at the same time it can be your enemy if you do not pick good enough photos.
- Instagram belongs to Facebook so you might want to connect them.
- The same way as Google prioritizes articles that have the most engagement, Instagram is no different. Ask your followers to comment on your images and reply to them to make the most out of it.
- You can even ask your followers to post a picture with your product in use and you can re-post theirs in return. This way you keep your followers, have interaction and engagement.
- Use hashtags! The more relevant the better. Fewer targeted are much more than many which are not too relevant. Hashtags make sure that people can find your content.
- Find the time zones when your followers are the most active and post at that time. Once you have found some, try to post at that time and get to know which is/are the ones when your posts get the more interaction.
- Make sure you do not only post photos of your products as this can become extremely boring and people might turn away and look for something more interesting. Be creative and use them in different situations, such as DIY problem solving, contests or the photos that other users shared while using your product.
Pinterest is the fastest growing social media site. However, it is more than that in the sense that as it is a search engine as well and also boosts your organic traffic.
Organic traffic comes from search engines and it is the best way to develop your blog.
Probably, the best advantage that Pinterest has over other social media sites, such as Facebook, Instagram or Twitter, is that the pins you create stay there and can be found any time by anyone – if you know how to do it properly – while on other social media sites they are only available for a couple of hours maximum, as they always put the most recent on the most visible places.
If you only want to use it as a person and not for your business, Pinterest is the perfect place to save any website for later in categories you wish either because you liked something and want to save it, or because you have not had time to read.
Another way to use it is to search for any category you are interested in, e.g. cooking, bicycles to get pins in these topics.
If you want to use it for your business, you have to create pins that are eye-catching so that people will want and be able to click on them to get to your site and read your article. Here are some of the most important tips on how to do this:
- create a business account to have access to analytics to get to know the most about your followers and in what are you have to develop later – it is very easy, simply click on create a ‘Business’ account
- only have those kinds of boards that are related to your business, otherwise it will be confusing for your followers and you will not really have many. This is also a reason why you should not upgrade your personal profile to be your business’ profile. Another way, if you do want to have one account is that you create secret boards for your personal interests. You can do this by simply by clicking on the board edit pen, change your board to secret and save it.
- Your most important task to start with is to prove that you do not spam. It means that your links go to the same site and not to any non-related site. Pinterest would lose its traffic if their users bumped into these kinds of business spams. To do this:
- Have a business profile.
- Claim your website.
- Create rich pins, that have more information and description about your pin. It makes your pin more attractive and people will most likely click and save your pin.
Get to know more about it in my next post soon.
I would not spend too much time on it, as the company announced it is going to be closed down in August 2019. There will be though a platform for corporate customers. So, I would wait and see how it will work and focus on social media that will not close down in the near future.
LinkdIn is said to be the number 1 page for any business with more than 500 million users in 200 countries, meaning that if you are serious about letting the world know about your brand, you are strongly recommended to create an account. The aim is to create business relationships.
There is free and paid Premium membership available:
- to job search with confidence and get hired
- to grow your network or manage your reputation
- to find leads more effectively
- to find and hire talent faster
First of all though, you have to create your brand with every aspect and then you are free to broadcast it via LinkedIn.
These were the most known social media sites that you should start with. In my next article I am going to show you other platforms which are less known internationally but you can still reach millions of people.